Here's a list of ways my family, which uses Goodnites for our 7 year old son, thinks Goodnites and Goodnites.com could be better.

Packaging
**Have a progress chart or calendar printed on the inside of the package that can be cut out and used to encourage the child and allow the child to track their progress.

**With the progress chart also include points that the parents can cut out and give to the child to encourage them and reward them for good behavior. For example, "2 points for putting Goodnites on before bed without being asked" or "3 points for throwing away used Goodnites in the morning" or "10 points for having a dry night" or "2 points for reminding parents that their supply is getting low." The child can collect the points and send them in for prizes like toys or books. This will help teach the child and give them a sense of responsibility. It will also build brand loyalty (people like free stuff).

**On the package break down the static's more. When it says 5 to 10 million kids wet the bed that means nothing to most kids and adults. Explain it in terms that are both easier and more fun for the child to understand. For example, "5 to 10 million kids would fill 1,000 baseball stadiums" or "if 5 to 10 million kids were elephants that would be enough to fill 10,000 zoos" (I'm making up numbers).

Goodnites
**Include more than one design in a pack.

**Make them more soft and breathable.

**Make the sides other then white like Underjams. For example light blue for boys and light pink for girls.

**Make the odder control stronger.

**On the third to last Goodnite in each package have a Post-it-Note for the child to remind their parents they are running low. It could have a funny message like, "Where did everyone go?" or "it's starting to get lonely in here" or "it sure is dark and lonely in this drawer" then under the funny message could be something like, "remind Mom or Dad for more Goodnites." Once again it gives the child some responsibility.

Goodnites.com
**Have fun videos. For example a tour of the factory were Goodnites are made or in the kid's section have cartoons giving the static's of bedwetting.

**Have informational videos for the parents. For example, how to setup a routine using Goodnites with their child or how to teach the child to help take ownership of the issue or have interviews with both experts and real parents giving advice.

**Have local static's. It would be interesting to both adults and kids to able to type in a zip code and see how many packages are sold in an area. I think to would be reassuring to kids especially older ones to see they are not the only ones in town wearing Goodnites. You could work with stores to get that information.

**Have pictures that show how they disappear under sleepwear.

**Have a game were there are pictures of kids in their sleepwear/PJs then have the user try to guess which kid is wearing Goodnites. This will help prove that they disappear under sleepwear and highlight how thin they are. Also it will make the site more interactive and fun.

Marketing

**Have two sets of commercials. One geared toward the kids and one geared towards parents. I think if kids see Comerica made for them they maybe more willing to wear the Goodnites and also kids that don't wet the bed would know about Goodnites and understand there are older kids that still need. This will help to get rid of any social stigmas.

Thanks for making a great product I hope you take into consideration my ideas.

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Edited by HikingFamily at 01/05/2009 3:58 PM PST

I too have problems with leaks. I also thgink that they should make it so that if someone pulls up you shirt they can see that you are wearing goodnites it has happened to me twice. I wish to see some improvement in that too. Thank You.

I really like the website upgrades.. now everyone can set their own cute avatars/ picture.
Sweet !

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GoodNite® user sense '98.

you should make bigger sizes for goodnites for bigger kids

i personally think that goodnites should make a diaper also. for me that would be best because if i am wearing jeans then i have to take my jeans completely off to change my goodnite. it would help so much mainly for those occassions.

Even more ideas that I see that you guys can use right in here. Keep it coming folks!